Experts in industrial design



Hoyoung Joo
Founder

He holds a Bachelor's degree in industrial design from Seoul National University of Technology and started his career at GUYON architect association where he worked under architect Guyon Jung. Later, he moved on to LG Electronics as a product designer where he designed TVs and developed concept designs. In 2014, he co-founded Intenxiv, an industrial design studio in Seoul and has been running it for 9 years. In addition to running Intenxiv, he is also a lecturer in industrial design at the University of Seoul and Korea Polytec University. He established a design duo called SF-SO with Jaehoon Jung, creating conceptual designs that reflect their questions about design and the world around them since 2019. Recently in 2023, he founded 'studio 2'.
His extensive experience and expertise in the field of industrial design make him a valuable asset to any project or team. His commitment to creating innovative designs have earned him recognition as a prominent figure in the design community.

SF-SO ↗     
JHY↗



Kyungsoo Sun
Founder

With a Master's degree in industrial design from Kookmin University, he has built a reputation as a highly skilled and knowledgeable professional in the field. As an adjunct professor at KAYWON School of Art and Design since 2016, he has shared his passion for design with students and made a lasting impact on the next generation of designers. At NEP design studio in Seoul, Korea, he honed his skills as a design director, where he received recognition for his exceptional work, earning numerous international design awards. In 2012, he co-founded an industrial design studio, intexiv, which has become a well-respected firm in its field. Over the past decade, he has been instrumental in delivering high-quality designs for a range of clients.
In 2023, he took his design career to the next level by establishing a second studio, 'studio 2,' which showcases his continued commitment to excellence in design. With a passion for creativity and a wealth of experience, he is a true contributor to the design community, inspiring others with his innovative designs and expert knowledge.

Behance↗